Edwin Miranda

Founder and CEO of KOI/IXS

As founder and CEO of KOI Americas, Miranda has led this full-service marketing consulting firm for over 20 years setting the standards for performance driven marketing campaigns. He has provided industry-leading branding guidance for clients in the Real Estate, Hospitality, Banking and Healthcare Industries as well as Government Institutions, Advocacy Groups and Nonprofit Organizations.

His proven record of creating powerful brands and ROI for clients have made Mr. Miranda the recipient of several industry honors and awards. In recognition of his professional achievements he has received the SME Top Management Award in Communications in 2004, Finalist of E&Y Entrepreneur of the Year Award 1999 and Teodoro Moscoso Award by the Puerto Rico Chamber of Commerce in 2002.

A Note from
Edwin Miranda

I’m privileged to lead a passionate and talented group of designers, thinkers, creators, and strategists. Every day, I help align our vision and unite our shared creative talents to produce work that is worth creating. Leveraging a rich history of powerful brand work and a passion for marketing technology, I enjoy giving our clients the edge they need to succeed in today’s cluttered market.

I believe in the power of performance marketing and I am driven to help global brands gain more market share, create meaningful customer engagement, and acquire new customers. The world is constantly changing—and I am fascinated by how business leaders respond or don’t respond to this evolution.

The future is coming fast, but KOI/IXS helps brands move even faster—pushing the boundaries of what’s possible. Join us.

Press &
Articles

Predictive Marketing: A Revolutionary Technology We’ve Been Waiting For

Predictive Marketing: A Revolutionary Technology We’ve Been Waiting For

“Know your customer” is number one marketing rule and the starting point of any business. At the same time, it is the biggest challenge for many marketers and business owners.

Believe or Not, Why @YouTube Might Be The Next Big Thing

Believe or Not, Why @YouTube Might Be The Next Big Thing

While people are discussing new players on the social media landscape, or talking about whether messaging platforms will overcome Facebook and Instagram, the next big thing in social media and TV might be #YouTube. If you thought YouTube was old news in connected TV and Netflix, Hulu, or Amazon rule

The State of Performance Marketing 2017

The State of Performance Marketing 2017

Digital marketing is one of the most dynamic and fastest changing industries in the world. What worked perfectly for you yesterday may not be bringing the desired results today.

The State of Retargeting 2017

The State of Retargeting 2017

Programmatic technologies are slowly taking over the marketing world, promising new exciting opportunities for marketers and sky-high revenues for business owners. No wonder retargeting, the practical realization of programmatic advertising, is one of the hottest marketing trends of 2017.

The State of Mobile Marketing 2017

The State of Mobile Marketing 2017

2016 was the year mobile web browsing surpassed desktop for the first time in history. It has become clear that humanity really enjoys the flexibility granted by modern technologies and 2017 has been unofficially called “the year of mobile”.

The State of Attribution

The State of Attribution

With customer journeys becoming more complex and marketing efforts spreading across many platforms at the same time, attribution is rapidly rising in priority for many marketing agencies and business owners. No one wants to market blind, so attribution is deservingly being pulled into the spotlight

The State of Full-Funnel Performance Marketing

The State of Full-Funnel Performance Marketing

As marketing gets more data-driven, the gap between customers and advertisers finally gets narrowed. Modern marketers understand their customers like never before thanks to the use of programmatic technologies.

The State of Programmatic Advertising

The State of Programmatic Advertising

If there’s one trend in digital marketing that’s growing faster than social media or mobile, it is definitely programmatic advertising. This technology made a revolution in the marketing world, with over 50% of marketers spending a lion’s share of their budgets on programmatic advertising and 66% of

Goodbye, Ad Agencies. Hello, Consultancies.

Goodbye, Ad Agencies. Hello, Consultancies.

If creativity is King, it’s only because performance is Queen. The disconnect between jaw-dropping creativity and high-performance solutions continues to suck agencies dry all over the world.

Why the Evolution of TV is Good for Advertisers

Why the Evolution of TV is Good for Advertisers

Once upon a time, television was a series of predetermined broadcasts that was the only viable option to catch news, sports, and the latest sitcom.

Hispanics Are Online: You’re Just Not Talking To Them

Hispanics Are Online: You’re Just Not Talking To Them

Many businesses are missing the Hispanic population and their growing purchasing power-nearly $1.7 trillion at last count.

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Startups Are the Future of Puerto Rico: How New Business is Rebuilding the Island

Startups Are the Future of Puerto Rico: How New Business is Rebuilding the Island – Boca Raton News Most Reliable Source

Hurricane Maria devastated Puerto Rico’s electrical infrastructure and left an island of people without food, water, and in some cases, shelter, in September of 2017. But, a spirit of strength and a concerted effort to rebuild has revived this colonial territory, and many business experts believe that Puerto Rico could soon become a technological playground.

5 Reasons to Do Business in Puerto Rico in 2019

5 Reasons to Do Business in Puerto Rico in 2019

It’s been just over a year since Hurricane Maria ravaged the island of Puerto Rico, and some experts insist that it’s the perfect place for new business. Not only does Puerto Rico have a fascinating blend of cultures and traditions that make it enjoyable to do business, but the startup scene in San Juan is booming, and some investors speculate that it’s the perfect place for new opportunity.